Egress Solutions Product & Innovation Management Blog

Why Do You Need An Interlocked Product Lifecycle Approach

How many times have you heard the word “interlock” in a software company? The concept is simple, but few know what it is and even fewer know how to launch products interlocked across the entire company. Yet, it is probably one of the most important processes you can master, especially for early stage companies.

The concept of interlock is simple: you launch your product or service only after your entire company—from campaign to cash and everything in between, including go-to-market, sell, deliver, implement, support and manage revenue—is ready, and interlocked, in support of the business objectives.

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Onboarding for Product Management

A few years ago, a friend of mine recommended the book TopGrading by Brad Smart, Ph.D. One “a-ha” moment for me was the cost of hiring and retaining a team member that doesn’t work out (or is retained for less than two years). The costs are staggering; $100,000 for every $10,000 of compensation.

I won’t bore you with the arithmetic as you can refer to the book, but I’ve found that proper onboarding results in a real payoff. Onboarding is the fair and equitable way to tell our product leaders and managers, “We want you to be successful”. It also identifies issues early and provides a path to correct them.

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