Egress Solutions Product & Innovation Management Blog

Greg Strouse

Greg Strouse
Greg has over 30 years of experience in the technology industry helping companies align their business goals with their business, customer, sales and marketing initiatives. He specializes in Product Marketing & Management and has executive-level experience across M&A, Win-Loss, Strategy, Roadmaps, Customer Care, Competitive Intelligence, Product Management, Product Marketing, B2B Sales, and Sales Intelligence. Prior to joining Egress Solutions as a Principal Consultant, Greg has held positions at a variety of companies including Compuware, Legent (now Computer Associates), A3 Technologies, CCC Information Services, Highland Group and Mantis Technology Group (now ProKarma).
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Recent Posts

More Reasons the C-Suite Should Care About Product Management

I recently wrote about why different elements of the executive management team should care about product management. 

Those were the why’s.  Here are some of the how’s. 

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Why the C-Suite Should Care About Product Management?

Product management organizations can have a profound effect on a company’s success – or failure – and every C-level executive should thoughtfully and intentionally utilize product management as a key member of the C-team.

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Don't Fall in Love - A Product Manager's Tip to Success

“One's first love is always perfect until one meets one's second love.”

-Elizabeth Aston

I was honored to participate in a podcast hosted by my friend Michael Hopkin. Michael has a blog site dedicated to Product Management ( and also runs a podcast called The Product Management Pulse.

It was great fun and Michael is a great host. Mostly it got me to think, talk and reminisce about my first love—Product Management.

Over the 30 minutes or so I was able to cover several of my favorite Product Management topics but in replaying it I realized I never got around to one of my most stringent rules for being a good Product Manager (although God knows I tried, I even attempted to talk through the break).

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Winning by Losing


“I never lose…I either win or I learn.” - Unknown

I've always been fascinated with how and why business deals are won and lost. As a long time product manager, I've always wanted to know why companies chose or didn't choose my product or service. What I've learned is that knowing makes all the difference.

Too often, the simple answer from sales is it’s either because of price or functionality. “Our competition’s price was cheaper,” they say, or “Our competition’s solution had a feature that we don’t have.” Now to be fair, that is often the reason the salesperson receives from their contact inside the prospect. It’s a quick and easy let down line—the old “it’s not you it’s me.”

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