Egress Solutions Product & Innovation Management Blog

Mike Smart

Mike Smart
Mike brings more than 25 years of high technology industry experience in a variety of leadership roles to the business. He has completed successful engagements with technology companies such as NetApp, Sage, VMware, BigMachines, K1 Capital, Vista Equity Partners, P2 Energy Solutions and Identive. Prior to founding Egress, Mike served in leadership and executive roles with a variety of companies including Pragmatic Marketing, Nsite (now SAP), Go-Remote (now iPass), and Tandem Computers (now HP) as Senior VP of Operations, VP of Product Management & Development, and VP Product Management. His depth and breadth in the industry give him insight and understanding to build, lead and manage teams that deliver outstanding performance and results for a company.
Find me on:

Recent Posts

The Product End of Life Strategy: New thoughts on the product life cycle


Recently, I took this call from a client and while is extreme it isn’t the first time, I have heard this.

“We recently acquired a company with a product that significantly overlaps our core solution. Based on the projected growth and typical customer profile, our board has asked that we identify a single platform product and sunset the other offering. However, we need to make a recommendation in 30 days, and we must keep churn at or below 10% through the entire process.”

Read More

Stop using Your Go-to-Market Strategy as a Bucket

In most technology companies, "go-to-market" is a throw away phrase; everyone from sales to finance uses it when it’s convenient. It is a catch-all phrase and often used as a placeholder for things related to target customers, product direction, marketing strategy, sales enablement, pricing and launch efforts.

The problem is that we put lots of things in the go-to-market bucket often with good intentions –

“We will address these once the UX and feature priorities settle down.”


Read More

Go-to-Market Execution: The Fable of the Chicken and the Pig


When I talk to our clients about how they execute on their Go-to-Market strategy, I usually get a blank look. Other times the reaction is emotional, and I won’t repeat some of the words I have heard to describe it.

The challenge for these companies reminds me of the business fable of “The Chicken and the Pig”. For those who are not familiar with the story, the point of the fable is commitment to a project or cause. When producing a dish made of bacon and eggs, the pig is completely committed.

When it comes to Go-to-Market, for many of these companies, there are too many chickens!

Read More

4 Considerations When Hiring a Product Management Consultant

Recently, we have seen more willingness from enterprise technology companies to use an outside product management consultant to help with challenges in their product organization. Whether they seek to inject expertise, domain knowledge or just bandwidth into their organizations; the number of companies looking for product management services has increased.

In our experience, companies that seek outside expertise; are not just looking for advice. Usually, there is a need to deliver new capabilities and knowledge that help solve their issues.

There are four key things that must be considered when selecting a consultant or consulting firm that will improve your success rate.

Read More

New to Market Discovery? Here's What You Should Know

Beware of early feedback, it’s mostly noise 

It’s so exciting to get new ideas and find market problems at the start of the process. The users are engaged and you are doing your best to empathize with their situation and feel their pain.  

Based on our experience with market discovery and the feedback we hear from our clients, it’s best to file away initial input and refer to it later in the process. It may be compelling, especially if it comes from a group of very impressive non-customers that your sales team is itching to win over. Generally speaking, this early input will not be enough to formulate a compelling problem statement 

Don’t be discouraged! Collecting input from a wide range of customers - current, competitors and potential - will unearth the true nature of the market problem explicitly, with emotion and provide the value of solving it.  

Read More

Avoiding Hiring Interns For Your Small Business? Read this first.

As a small company we have learned the hard way that talent means everything. 

In this tight labor market, we have shifted to a balanced recruiting practice. Looking for experienced consultants and product management professionals while recruiting high potential individuals through internships 

For a company our size, the internship route can seem like daunting task and high risk. We had to invest a lot of thought into the goals of the internship. We sought to answer these and other questions.  

Read More

3 Things No One Tells You About Market Validation

Your research has uncovered a market problem that your company may be able to solve. Congratulations! It’s worth celebrating, but keep in mind that your work is about 30% done. Just like you wouldn’t run off and marry someone you just met, your decision to move ahead with committing company resources to this particular problem must be based on more than just recognizing its existence. You must see if there is a fit – a true opportunity for your company to make money – validation that this market problem is a keeper.

Read More

An Insight into the Problem with Finding Market Problems

We all know that finding and validating market problems are the most important activities for a product manager.

Yet, many Product Managers struggle to consistently engage in this best practice.  The reasons for this challenge may vary, however what we hear most often is that Product Managers collect ample data from customers and potentials but find it difficult to aggregate into meaningful information.

Read More

8 Keys to Successfully Implementing a Product Management Framework

Organizations eager to do a better job building and launching products that win in the market are smart to look to product management frameworks. Who wants to waste time reinventing the wheel when market opportunities require speed and stakeholders are obsessed with agility? The tested, refined, and re-refined product management best practices from the industry’s thought leaders have done all the hard work, so why not just “paste and go?”

Not so fast! As we outlined in our previous post, training your product teams is an important step, but just that – a step – in transforming your group into a well-oiled product management machine. To truly leverage the product management framework, an organization needs to understand its objectives, identify strengths and weaknesses, and tailor the implementation.

In our years of helping companies adopt the most valuable elements of industry standard frameworks based on agile, lean product management and market-driven models, we’ve taken note of the key “ingredients” to a rapid, complete, and successful implementation.

Read More

Our team has been through product management training… now what?

Getting a product management team up to speed is a big commitment and investment. Training is an essential part of their journey to high-performance, but multiple studies show us that overall retention of training material is very low – about 10%, according to most experts. Furthermore, if team members don’t get to put that new information into practice, they will struggle to retain even that small fraction.

This isn’t the fault of the product managers or product team leaders. The many high quality training courses available for product teams simply aren’t sufficient. Such training programs are the foundation of what is required to transform your group into a high-performing product management organization.

Read More